Search Engine Optimisation (SEO)
Because no one makes it to page 2 of Google.
Search Engine Optimisation (SEO) is all about building and updating your website so that it ranks higher in Search Engine Results Pages (SERPs). It’s one of the best ways to connect with consumers that are already searching for your products or services on Google and other search engines.
There are three key components of SEO:
- Content: Your site needs to house relevant, authoritative and original content. The more you can build up your domain as the ‘go-to’ on a particular topic, the more traffic Google will send your way.
- Links: The more credible third-party sites (i.e. websites other than your own) that link to your site, the better.
- Technical: Simply put, the technical infrastructure of your website needs to be sound. Search engines won’t be driving people to your website if it’s slow, hard to navigate or glitchy. Just as you want to make your website easy for consumers to use, you also want to make it easy for search engines.
Our SEO Services...
The starting point for all SEO work is to audit your website and surrounding digital assets.
'Near Me' searches have grown 100x since 2011. Local SEO also integrates Google My Business.
Identifying all search queries used to find your products or services online.
Identifying key content gaps and creating website content to elevate search rankings.
Growing the number of third-party links to your website to help build domain authority.
Optimising all 'onpage' SEO factors including Meta descriptions, title, heading and image alt tags.
Ensuring all website touchpoints are optimised for mobile devices.
Optimising website UX (user experience) and Information Architecture (IA).
Conversion Rate Optimisation is designed to get more users to take the desired action on your website.