Search Engine Marketing (SEM)
Paid Search connects business with search users that are actively seeking their products or services.
With Google dominating 90%+ of the search market here in Australia, Search Engine Marketing (SEM), Google Ads (previously Google Adwords) and Paid Search are terms we use interchangeably. Not only does search engine marketing allow you to advertise to an audience that’s already trying to buy from you, but you only pay when a user clicks on your ad. This auction-based bidding system is known as Pay-Per-Click (PPC) advertising.
Google Ads are generally broken into four categories:
- Search: Standard website listing search ads you see in Google search results. These are the most common ads.
- Display: Banner ads that get shown on third-party blogs and websites.
- Shopping: Allow advertisers to generate leads and online sales directly from search results.
- Video: YouTube ads provide the opportunity to grow reach and awareness of your brand / businsess.
Search Engine Marketing Services
Reach & Awareness
YouTube bumpers and pre-rolls can help build brand awareness and reach.
We've run countless Google Ads campaigns for some of Australia's largest brands.
Shopping Ads unlock the potential to attract consumers when they're ready to buy online.
Sometimes getting users to your website is the hard part, but with Google, this is made easy.
Don't have the capacity for consumers to convert online? Why not get them to call you instead?
Google Ads connect your business with those seeking your services both on and offline.