News & Views

Keep up to date with the latest SEO, Social & Search best-practice and advice.

The combined power of SEO & SEM

The Combined Power of Search Engine Marketing

We’ve said before that what we love about search engine marketing is that it connects business or brands with search users that are actively seeking out their products or services. What other form of advertising is done directly at the moment that a consumer is asking how to buy from you?!

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6 Tips for Cheaper Content

6 Tips for Cheaper Content

Content is king and social media is gasoline. Content marketing is based on a simple premise. No one watches advertisements, so marketers have found savvy ways to make advertising look like something interesting – i.e. content marketing.

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5 Tools to Explode Lead Generation

5 Tools to Explode Lead Generation

Lead Generation is becoming incgreasingly fragmented as business try to stretch themselves too thinly across a broad suits of solutions to keep the leads coming in. We look at our top five recommendations for consistent and relevant leads.

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The staying power of email marketing

The Staying Power of Email Marketing

In an age where the bells and whistles of social media and content marketing often steal the limelight, email marketing, it could be said, is the least glamorous toy in a digital marketer’s toolkit. Yet, whilst easily forgotten, the steady, enduring and reliable option is as important today as it was 10 years ago. Perhaps even more so.

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TikTok for Brands

The Opportunity For Brands on TikTok is NOW

TikTok is here and it’s not only the fastest growing social platform but it’s also the fastest growing app in the world. Now that I’ve had a little more time to explore the platform, here is why brands need to consider embracing TikTok…

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Is Organic Reach Dead?

Is Organic Reach Dead?

Have the days of free social media reach been and gone? No. But you do have to do more than ever to earn ‘free’ reach as social channels increasingly become ‘pay-to-play’ platforms.

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