News & Views
Keep up to date with the latest SEO, Social & Search best-practice and advice.
Okay, so you’ve built your Shopify website and starting to think about what apps might help make your online store more successful. Speed, shipping, eCRM integrations and more.
Keyword research (KR) is one of the most important search engine marketing tools that we have at our disposal, applicable across both SEO and PPC (paid search). But we’re here to tell you why it’s application should span beyond your website and search engine marketing.
We’ve said before that what we love about search engine marketing is that it connects business or brands with search users that are actively seeking out their products or services. What other form of advertising is done directly at the moment that a consumer is asking how to buy from you?!
In an age where the bells and whistles of social media and content marketing often steal the limelight, email marketing, it could be said, is the least glamorous toy in a digital marketer’s toolkit. Yet, whilst easily forgotten, the steady, enduring and reliable option is as important today as it was 10 years ago. Perhaps even more so.