Client Work: The Fellas Socks
Lowering the Facebook Ads cost per acquisition (CPA) by 73%.
The Fellas Socks is a boutique, independent retailer based in Sydney, Australia. When we started working with ‘The Fellas’, they had tried several marketing agencies that had failed to deliver consistent results. By auditing the extensive ad account, setting up website retargeting, expanding audience segments and spending consistently, we reduced their cost per acquisition by a staggering 73%. The three key actions that drove this result included:
- Identifying and expanding profitable audiences
- Creating fit-for-purpose social media assets
- Building a social sales funnel