Client Results: Furphy Refreshing Ale

Growing Social Media Reach 2,344%

We started working with Furphy Beer in early 2016 when it was still a small regional beer out of Geelong, Victoria. A ‘Refreshing Ale’ brewed with 100% Victorian ingredients. Between 2016 and 2018, we grew the social reach of the brand from 410,398 to 10,028,796 p.a. and helped the brand scale to the point where they couldn’t brew enough beer to keep up with national demand (of course, a killer brand and great liquid also helps!).

At the time of expanding to all Australian States and Territories, Furphy was growing at 300% year-on-year sales and voted the most aspirational beer brand for the 18 – 24 year old Victoria demographic. How did we help Furphy grow?

  1. Setting the social & content strategy
  2. Launching Instagram
  3. Working with influencers
  4. Media efficiencies (i.e. spending $200 less to reach 1.3 million more consumers)
  5. Social content creation

Launching Furphy Instagram

Helping Furphy to be the most aspirational brand in the category for key 18 - 24 y.o. demographic.

Content Creation

By investing in quality social media content, we were able to cut-through on key channels to scale reach and brand equity.

Social & Content Strategy

Content, influencers, smart media investment and social pillars combined to make a powerful impact in just 12 months.

Furphy Refreshing Ale