Here’s why every social media post should start with the creative. It’s the one thing standing between your potential customer scrolling right past you in a newsfeed and clicking through to shop online.
In an age where the bells and whistles of social media and content marketing often steal the limelight, email marketing, it could be said, is the least glamorous toy in a digital marketer’s toolkit. Yet, whilst easily forgotten, the steady, enduring and reliable option is as important today as it was 10 years ago. Perhaps even more so.